What businesses owners are doing to bounce back even stronger than before is not merely inspiring—their stories also are filled with practical advice and actionable strategies.
Business Resiliency
As developments continue to unfold in response to the spread of COVID-19, we know many small businesses have questions about implications in the workplace and funding options to help bolster their businesses during this difficult time. On this page, we are compiling relevant tips and resources on business resiliency.
Pivoting your business
National
Alignable
How 11 Small Businesses Are Bouncing Back Stronger
Audience: Small Business Owners
Getting online, Marketing tools
National
Grow.Google
Grow with Google
Learn how to manage your business remotely by using digital tools that help you connect with customers and work more efficiently.
Audience: Small Business Owners, Self-employed, Non-profits
Marketing tools, Pivoting your business
National
Business.com
Customer Retention Management During Covid-19
Many business owners and growth strategists are familiar with the age-old statistic that acquiring a new customer can cost five times more than retaining an existing customer. This makes customer retention especially important for every business to master, especially during the coronavirus pandemic, when customer spending is at an all-time low. Read on to learn how to calculate customer retention and the 10 easy and affordable ways to keep your customers coming back to your business.
Audience: Small Business Owners
Financial planning, Pivoting your business
National
Boston Consulting Group - BCG
Leading Sales Through the COVID-19 Crisis
Once sales leaders have stabilized the immediate situation, they must turn to what it will take to sustain momentum despite social distancing around the globe and invest to rebound in the recovery. Companies in every industry have the opportunity to come out of the crisis as winners. In fact, 14% of companies were able to not only accelerate growth but also increase profitability during the past four recessions, according to a recent BCG study.
Audience: Small Business Owners
Marketing tools, Pivoting your business
National
Capterra
Brand Loyalty After a Crisis
Focus on three things to increase brand loyalty during COVID-19.
Audience: Small Business Owners
Marketing tools
National
Business 2 Community
A Guide to Crisis Email Marketing
We live in an era where 90% of customers research a company online before buying from them, and any particularly poor or embarrassing messaging choices can easily make news in your industry. As a result, your copy and messaging need to evolve and be sensitive to the current reality.
Audience: Small Business Owners
Staying safe
National
US Chamber of Commerce
A Guide to Reopening Your Business
Reopening plans may vary by state and industry, but when it’s time to reopen your business after COVID-19, we’re here to help you with the tools and strategy you need to communicate with your employees, customers and business partners.
Audience: Small Business Owners
Staying safe
National
National Governors Association
State Breakdown of Reopening Guidance for Business Reopenings
This list is not exhaustive of statewide actions. This list addresses statewide guidance for businesses and does not address county or municipal guidance. State reopening actions will continue to be tracked and updated within this chart.
Audience: Small Business Owners
Getting online, Selling online
National
Search Engine Land
COVID-19 Checklist for Businesses
The COVID-19 pandemic means that pretty much nothing is business as usual. Customers are concerned about how businesses are adapting to the situation — wondering if you’re open, have product available, if those products are safe, etc. There are several steps you should be taking now to ensure your customers can get answers when they’re searching online.
Audience: Small Business Owners
Getting online
Georgia
Georgia Center for Nonprofits
Web Presence for COVID-19
Focus on fresh content. Use the opportunity to tell your story. If applicable, let visitors know ways in which your organization is helping people cope with the situation.
Update your website header, not just your homepage. Google ranks pages, not sites. If a person is searching for your organization, they’re likely to be directed to an interior page on your site, not your homepage.
Add an alert bar that sits above the navigation bar. An alert bar is a great, practical tool for drawing attention to a crucial issue. If you’re providing special services or operating an emergency COVID-19 fund, this is the best way to convey that information. Use action-oriented language such as “follow updates to see how we’re helping the community.”
Continue updating your site with non-COVID-19 information. Although COVID-19 and related topics are dominating everyone’s attention, Google continues to crawl the web and update its rankings. It’s important to continue to drive your mission.
Audience: Non-profits
